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On , Staffordshire Newsletter reported that the famous Gnosall Bingo Club faced closure because of low attendance levels. Before that news, members of the club did everything they could to save their 20-year old club. Still, they failed to comply with the basic requirement of being able attract more paying customers. Two weeks after, club members breathed a sigh of relief as the city hall announced that Gnosall Bingo Club was to be saved.
In a report by Staffordshire Newsletter on , it said that club was able to attract more members after its plight was read by many internet users.
According to reports, most of the new members of the Gnosall Bingo Club were online players. Most of them came to the hall not because of pity but because of their curiosity to experience land-based bingo fun. Many of these players belong to the younger age bracket and enjoyed online bingo because of each site’s social features.
The traditional bingo hall is struggling with two bingo halls closing each month, according to online news portal the Mirror. However, the trend changed because of the arrival of online bingo portals that adopt social features like forums, chats, and online communities. Land-based bingo also got a helping hand from bingo sites that target a new generation of players that include men in the 20-25 age bracket. One website that has a clever marketing strategy is foxybingo.com. The Bwin website was commended by BBC in n article entitled Online Bingo, a Full House because of its ability to come up with sound marketing strategies. Among Foxybingo’s most notable projects are Bingo Dating, Mom of the Year, a local radio sponsorship, and a partnership with the Rugby Super League.
Each bingo site’s social features play critical roles in enticing new players to bingo halls. Many players create their own online-based club and their usual meet-up venues are bingo halls. They go to live venues because they are curious about the difference between online and land-based bingo. Another reason why some traditional bingo operators manage to stay afloat despite minimal attendance is their connection to huge online bingo operators. These operators go deep to the communities and find hardcore bingo players which they turn into online clients.