Tuesday, 22 May 2012
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The London Look: Fashion from Street to Catwalk by C. Breward, Edwina Ehrman, Caroline Evans PDF Print E-mail
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Books - Non-Fiction
Written by Think Magazine   

Tags: Fashion | London | style

From Saville Row to Carnaby Street, from the bohemian dress of the Oscar Wilde circle in the nineteenth century to the punk street styles of today, London has been a significant source of fashion style. This stunning book, a rich and stimulating history of two hundred years of London fashion, explores these circumstances and characteristics...

'The London Look: Fashion from Street to Catwalk' by C. Breward, Edwina Ehrman, Caroline EvansWith a focus on clothing design, production, marketing, and consumption, the authors place these activities in the context of social, cultural, and economic change in the capital.

Moving chronologically, covering the rise of the West End as a fashion centre; the era of imperial fashion when London dominated the world; the increasing democratisation of fashionable dress; the challenges and conflicts of modernity; and the rise of the independent fashion designer and small boutiques.

Finally they describe the London punks who, toward the end of the twentieth century, theatricalised the street in a mood of social and sartorial dissent and paved the way for postmodern styles.


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