| The London Look: Fashion from Street to Catwalk by C. Breward, Edwina Ehrman, Caroline Evans |
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| Books - Non-Fiction | |||
| Written by Think Magazine | |||
From Saville Row to Carnaby Street, from the bohemian dress of the Oscar Wilde circle in the nineteenth century to the punk street styles of today, London has been a significant source of fashion style. This stunning book, a rich and stimulating history of two hundred years of London fashion, explores these circumstances and characteristics...
Moving chronologically, covering the rise of the West End as a fashion centre; the era of imperial fashion when London dominated the world; the increasing democratisation of fashionable dress; the challenges and conflicts of modernity; and the rise of the independent fashion designer and small boutiques. Finally they describe the London punks who, toward the end of the twentieth century, theatricalised the street in a mood of social and sartorial dissent and paved the way for postmodern styles.
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With a focus on clothing design, production, marketing, and consumption, the authors place these activities in the context of social, cultural, and economic change in the capital.